Services Marketing Concepts Practices And Cases
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Product Information
Brand
Amicus Books
Ideal For
Students and Professionals
Age Group
Adults / Higher Education Students
Pack of
1
Author
Govind Apte
Genre
Management
Isbn
97800195667585
Page Count
440
Publisher
Oxford University Press
Product Description
- Premium Quality: Backed by Oxford University Press, this 440-page management title meets the rigorous editorial and academic benchmarks expected of a leading international scholarly publisher.
- Product Design: Organised around concepts, practices, and real-world cases, the book offers a well-rounded structure that bridges theory and practical application in services marketing.
- User Experience: The case-based approach enriches the reading and learning experience, enabling students and professionals to connect theoretical frameworks with real industry scenarios.
- Versatile Occasion: Appropriate for use in university classrooms, professional training sessions, or independent study, this title accommodates diverse learning environments with equal effectiveness.
- Ideal For: Targeted at adults and higher education students in management programmes, as well as marketing professionals looking for a comprehensive reference on services marketing.
- Lifestyle Essential: With its blend of concepts, practices, and cases, this book is a must-have reference for anyone seeking a complete and applied understanding of services marketing.