Services Marketing By Govind Apte
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Product Information
Brand
Amicus Books
Ideal For
Students and Professionals
Age Group
Adults / Higher Education Students
Pack of
1
Author
Govind Apte
Genre
Management
Isbn
97800195667585
Page Count
440
Publisher
Oxford University Press
Product Description
- Premium Quality: Published by Oxford University Press, this 440-page volume on Services Marketing upholds the academic rigour and editorial standards associated with one of the world's most respected scholarly publishers.
- Product Design: Thoughtfully structured by author Govind Apte, the book presents services marketing concepts in a logical, reader-friendly format suited to higher education curricula.
- User Experience: The comprehensive 440-page content ensures an in-depth learning experience, guiding readers through the full spectrum of services marketing theory and application.
- Versatile Occasion: Equally valuable as a classroom textbook, a self-study resource, or a professional reference guide, this title adapts to a variety of learning contexts.
- Ideal For: Designed for adults, higher education students, and working professionals seeking a thorough grounding in services marketing within the management discipline.
- Lifestyle Essential: A definitive addition to any management student's or marketing professional's library, this book supports continuous learning and career advancement in the services sector.