Customer Relationship Management A Global Perspective By Raab And Ajami
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Product Information
Brand
Amicus Books
Ideal For
Students and Professionals
Age Group
Adults / Higher Education & Professionals
Pack of
1
Author
Gerhard Raab/ Riad A Ajami/ Vidyarania B/ G Jason Goddard
Genre
Management
Isbn
9788186268575
Page Count
204
Publisher
Gower Publishing Limited
Product Description
- Premium Quality: Authored by an internationally experienced team including Gerhard Raab, Riad A Ajami, Vidyarania B, and G Jason Goddard, this 204-page management text is published by Gower Publishing Limited, a respected name in academic and professional publishing.
- Product Design: The book is structured to present customer relationship management through a global lens, offering readers comparative frameworks, international case perspectives, and cross-cultural business insights.
- User Experience: Written for adults in higher education and professional practice, the content balances theoretical foundations with applied management thinking, making complex CRM concepts approachable and actionable.
- Versatile Occasion: Equally valuable as a course textbook, a professional reference, or supplementary reading, this volume serves multiple academic and workplace contexts with equal relevance.
- Ideal For: Designed for students and professionals in business management, marketing, and customer strategy roles who seek a globally informed understanding of CRM principles and practice.
- Lifestyle Essential: A well-grounded academic resource with real-world applicability, this book supports the development of customer-centric thinking for anyone pursuing a career in business or management.